The
Cold
Ask
75% of loads to wash
On Cold by
2030
Project Role: Art Director
Commercial
Social, Online, and CSR
Experimental
Tide Presents: Solve the Case of the #FoodFumble
At college or professional games, Tide transforms the tailgating experience with a unique activation. Fans can visit Tide’s tailgate area, featuring Tide Carts ready to collect stained clothes from game-day spills. Tide demonstrates the power of its Cold Water Wash technology by returning spotless, refreshed clothing with the campaign tagline, "Solved the Case with Tide on Cold."
Inside the stadium, Tide takes the excitement further with surprise VIP experiences. Cameras follow fans with visible #FoodFumble stains, offering them exclusive access to the Tide VIP Lounge. There, they can relax, enjoy a fresh new shirt, and watch their mess get cleaned with Tide on Cold. The result? Happy fans, clean clothes, and proof that Tide on Cold is the ultimate solution for tough stains—on and off the field!
Tide’s #BeatDrinkDrop
At festivals, Tide saves the day with VIP seating where attendees swap stained shirts for fresh ones while their clothes are cleaned with Tide On Cold. Geo-located Tide Stations ensure quick fixes, and billboards highlight the action—making Tide on Cold the ultimate festival stain solution!
Participated in the American Advertising Federation (AAF) and served as one of four presenters were selected to pitch our idea for Tide Laundry during a presentation in Indiana.